When it comes to obtaining Hollywood Three workaround titles, Redbox is hedging its bets and going with the most successful films. So says frequent Redbox commenter Eric Wold, an analyst with Merriman Curhan Ford. According to Wold, recent new releases (500) Days of Summer and All About Steve, both box office disappointments, were completely absent from more than 100 checked kiosks.
Wold asserts that Redbox feels the extra effort and expense it incurs when it purchases Fox, Warner and Universal titles at retail are not worth it with smaller films. Said Wold:
“This [lack of availability] was probably due to the movies’ relatively low box office revenue,”
In contrast to the two previously mentioned films, embargoed successful titles The Hangover and Inglourious Basterds were both available in 98% of Wold’s checked kiosks, up from 88% and 85%, respectively, in their first week of availability.
Frequently outspoken Redbox opponent Video Buyers Group disputes Wold’s findings, claiming that Hangover and Basterds were only stocked in 26% and 24%, respectively, of the 524 Redbox kiosks it surveyed. Said VBG president Ted Engen:
“Wold’s number’s are not even in the realm of possibilities,”
Eric Wold’s credibility sometimes gets called into question on this site, but so does the VBG‘s. Who’s right this time, Insiders? More importantly, what are your findings at your local Redbox?
[via Home Media Magazine]