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Spoilers Ahead!

Raise a glass Paul Blart: Mall Cop fans, because your horse won the race. Coinstar-owned Redbox has revealed that the Kevin James vehicle was the most rented movie from Redbox’s  kiosks this year. According to a statement released by Redbox, customers rented more than 4.5 million copies of Blart. Total Redbox rentals topped 350 million DVDs for the year.
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Sandra Bullock’s The Proposal was the second most popular title, and the Nicholas Cage film Knowing was number five. Rounding out the top five in third and fourth place, respectively, were Taken and Gran Torino—both Hollywood Three titles released well before the embargo began.

Were you surprised by the winner, Insiders?
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Dismayed? What do you think made Blart the top rental for the year? Give us your opinion in the comments.

[via Video Business]

14 Responses to “And the Most Popular Redbox Title of 2009 is…”

  1. Visitor [Join Now]
    rb [visitor]

    Mall Cop was #1!!! Well, I guess there’s no accounting for viewers’ taste in movies…..BUT MALL COP!!!! Geez!

  2. Visitor [Join Now]
    Patti Jo [visitor]

    It doesn’t surprise me that a great, clean, funny, good for the whole family movie was number 1.

  3. Visitor [Join Now]
    John Small [visitor]

    While I do not agree with Redbox’s $1.00 pricing scheme, I will admit that paying more than $1.00 to see that piece of garbage would have been a waste of money.

  4. Member [Join Now]
    The Turnip [the-turnip]

    Well, I’m cynical so always expect the worst.

    “Blart” was heavily praised for being a “clean family comedy.” Those exact words passed from person to person, blog to blog so obviously a lot of people are starving for that kind of movie. (Studios… you should notice that.) Even though I was disappointed to find it forgettable instead of funny, I’d still catch myself using the word “clean” when describing it. Is that some form of peer pressure? Maybe people recommended it because “at least someone tried” to fill that void.

    I’ve always liked what someone said about the movie that holds the #1 spot on Netflix: “It’s not good enough to buy, but I’ll rent it if it’s cheap enough.”

    Combine those two items and you have the makings for a popular rental.

    By the way, Blart is up 3 spaces to the 95th most rented movie on Netflix.

  5. Visitor [Join Now]
    Joe Schmuck [visitor]

    I’ll bet that the #1 rented movie in 2010 will not come from Universal, Fox, or Warner Bros. either.

  6. Member [Join Now]


  7. Member [Join Now]

    As said by Hitler in Inglourious Basterds: “NEIN NEIN NEIN NEIN NEIN NEIN!!!”

  8. Member [Join Now]

    “Total Redbox rentals topped 350 million DVDs for the year.”

    Any word on what the average rental went for? I’d love for redbox to let us know how many rentals really went for just 1 day vs 2+.

  9. Visitor [Join Now]
    ladyl [visitor]

    I think that Blart was the top one because it was the best movie in there for the longest time. If one of the later releases like Up or Star Trek came out earlier in the year, they would have taken a higher spot.

  10. Member [Join Now]
    AmosPressley [amospressley]

    “No one ever went broke underestimating the taste of the American public.”
    (H.L. Mencken)

  11. Visitor [Join Now]
    Chris N. [visitor]

    Simple explanation. Nobody was willing to buy it or to pay $5 at Blockbuster, so they all flocked to the $1 rental option.
    I really think the try-before-you-buy option of renting can give a weird winner such as this. I bought Star Trek and several others without renting because I expected to like it.
    Blart did not lure me to the theater OR make me think I’d be happy to have paid $20 after seeing it for the first time on DVD.
    The most interesting statistic would be to see which movie people went out and purchased after renting it first. That’d tell you what people really prefer.

  12. Member [Join Now]

    Kinda surprising that Blart was the top rental … but like some have mentioned it was ripe for the Redbox type rental — Family flick and not the type you would want to buy to keep around….

  13. Member [Join Now]

    The first of 2 mall cop movies in 09. Actually, the better, also.

    It wasn’t a bad movie. Kevin James is a likeable guy.

  14. Visitor [Join Now]
    heather [visitor]

    It was cute and who else would be the number one rental customer but a mother that does grocery shopping? What else is she gonna get other than a family movie? Duh. that’s kinda stupid