When YouTube offered a small selection of Sundance films for rental on its site this past January, the experiment failed as few YouTube visitors seemed interested in paying for the films. Last week, the site expanded its streaming rental selection to include more mainstream films such as Precious, 3:10 to Yuma, Reservoir Dogs and several films from the Saw franchise. Once again, consumers seem to be giving YouTube’s rental service a collective “meh”.
According to numbers obtained by NewTeeVee, only about 6200 titles have been rented in the last week since the service expanded. Precious, the most popular title, was only streamed 1421 times. 3:10 to Yuma was viewed a meager 53 times, and Reservoir Dogs came in at only 101 views.
Why do you think YouTube’s service is not able to pull down big streaming numbers, Insiders? Does this bode ill for other major online video sites such as Hulu that are contemplating implementing paid content of their own?