Even though its past efforts to charge for content haven’t fared well, Google-owned YouTube more than doubled its revenue last year. Google CFO Patrick Pichette let the news slip at the end of his company’s recent earnings call that the world’s largest video site had seen a massive increase in its revenue.
YouTube has yet to roll out a major pay-per-view service on its site, and instead has grown its revenues through much more prevalent advertising.
Despite this impressive announcement, it should be noted that YouTube’s profitability for the year was not disclosed, implying that the video giant remains in the red to some degree.
Could a YouTube armed with a compelling PPV offering be a worthy contender against Netflix, Hulu and other online video purveyors? Let us know what you think in the comments.