We’ve already discussed what might happen for Redbox should Blockbuster go bankrupt, and now it’s time to turn our attention to BB’s other main antagonist, Netflix. Barron’s has run a story discussing possible outcomes for Netflix in a world with a reduced or absent Blockbuster.
According to Barron’s:
“Though a Blockbuster bankruptcy would surely benefit Netflix, [the notion] isn’t as compelling as some might think. After all, Blockbuster has been fading for so long that it was far from being a serious point of concern for Netflix. That space is reserved for kiosks like Redbox, operated by Coinstar as well as cable providers that offer on-demand movies, and online purveyors, like Amazon.com and Apple.”
That being said, the piece also acknowledges that Netflix is the market leader and has the best brand awareness in the industry. With many new TVs and devices coming with Netflix’s streaming service pre-installed, Netflix also stands to rapidly grow its subscriber base with streaming-only customers. Netflix’s plans to expand into international markets with its streaming service could also continue to fuel growth.
So what will it be, Insiders? Has Blockbuster been so long in decline that Netflix would only get a minimal bump from its diminution or demise, or is there a pot of gold waiting for Netflix if/when BB gasps its last? How would Netflix divide the BB carcass with Redbox and VOD providers? Hit the comments and tell us what you think.