In its never-ending quest to get consumers to purchase movies rather than rent, Hollywood is turning to Apple’s app store as a new potential revenue stream. Warner has released two of its most popular films in recent years, The Dark Knight and Inception, as apps for Apple’s iPad and iPhone.
The apps themselves are free, and feature the first five minutes of the film, as well as some bonus features such as Twitter and Facebook integration. Users can pay $10-$12 to unlock the full version of the movie.
What do you think of this new way to own content, Insiders? Does the constraint of having your film stuck on an iDevice make this option seem too confining, or will the convenience of it outweigh potential drawbacks?