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It’s had a long gestation, but the digital rights “cloud” UltraViolet will finally be going live this year. The Digital Entertainment Content Ecosystem (DECE), which is a partnership of more than 60 media and tech companies backing UV, announced today that the service will begin appearing on devices within the next six months.

UltraViolet will allow consumers to watch films and television content they have purchased from participating retailers such as Best Buy on a variety of devices, including Blu-ray players, set-top boxes, computers, tablets and smart phones. The content will be stored remotely and be accessible via a free UltraViolet account.

Mark Teitell, general manager of DECE, offered the following on the upcoming launch:

“Today’s announcement that UltraViolet is ready shows that the entertainment and technology communities have made good on their promise to give the world a new, user-friendly digital standard for collecting movies and TV shows in the digital age,”

DECE president Mitch Singer echoed his colleagues comments on the revolutionary nature of the new offering:

“This is going to completly change the way people collect and watch movies forever. This is disruptive and transformative,”

UltraViolet has some extremely powerful backers with a vested interest in its success, including all the major Hollywood studios besides Disney. Tech companies such as Microsoft, Sony and Toshiba are also DECE members.

Does UltraViolet sound as groundbreaking as its backers are making it out to be? Will you be interested in making use of this technology when it becomes available later this year?

(via The Wrap)

12 Responses to “UltraViolet ‘Video Anywhere’ Technology Coming This Year”

  1. Visitor [Join Now]
    JBG [visitor]

    I think it is going to be more like “UltraViolet will *prevent* consumers from watching films and television content…” UltraViolet is a cloud based digital rights management system and, as we know, DRM is not intended to help the consumer but to protect the content owners. The question seems to be whether UltraViolet would make possible something good that would otherwise not have been possible, but to me the answer is “no”. What of my problems is UltraViolet going to solve? The inability to be entertained everywhere I go, every second of my time, in the most inventive ways? No, thank you. How about some of the DECE members, like Lionsgate, Universal, Paramount, Sony and Warner, focus on producing some quality content, for a change?
    In those difficult economic times, if half of the efforts put into entertainment would be diverted to something productive, the world would be a much better place.

    • Visitor [Join Now]
      firstlawofnature [visitor]

      So this would be a ‘permanent’ buy forever here on out? I’ll never have to buy another copy of Wall Street again if I buy it in this format. Somehow I don’t believe that.

  2. Visitor [Join Now]
    D. [visitor]

    Your RSS feed is not working on Yahoo!

  3. Member [Join Now]

    How is this different from Netflix, Hulu, iTunes, etc.? Just to centralize all your streaming content? It seems like they still need to answer questions like streaming video quality and bandwidth usage.

  4. Member [Join Now]

    Baby, baby, baby, light my way?

  5. Visitor [Join Now]
    Richard [visitor]

    Big distinction: you are RENTING not purchasing media under this format. Your access to the media can be removed at the whims of the content owners.

    For example, if the company that stores the media goes bankrupt, you lose access. Unlikely you say? How many tech companies from the late 1990s / early 2000s are still around? How long do you think DECE/UV will be around? Once they go poof, so does your “media.”

    • Member [Join Now]

      “UltraViolet will allow consumers to watch films and television content they have PURCHASED from participating retailers such as Best Buy on a variety of devices, including Blu-ray players, set-top boxes, computers, tablets and smart phones.” (accent mine). But I agree with your point. It seems like you aren’t buying the content, you are buying ACCESS to the content.

  6. Visitor [Join Now]
    Jim [visitor]

    I believe this is to get past the individual studios digital rights management for digital copies. I.e. some studios only support, PC, others MAC and iPhone/iPod/iPad, etc. My understanding is you would still get the physical media (DVD/Blu Ray).

  7. Visitor [Join Now]
    Harry Langdon [visitor]

    Surprised this says films and television but not music. Three of the big 4 music labels are owned by film studios.

  8. Visitor [Join Now]
    Joe [visitor]

    To reitterate what most others are saying – this is scary that you could spend a considerable amount of money paying for “access” to content that you don’t actually physically own a copy of. For most, this is probably fine, and if the price is VERY low, who cares, but if they charge me anywhere near the cost of a physical disc, I’m sorry, I’m paying for the actual disc that I can play whenever I want, with or without a high speed internet connection, and, if I choose to give this to someone else to let them watch it at their house, then I can do so, if I want to sell it at a garage sale, I can also do that. They wonder why they’re going broke, its because they keep spending money on lawyers and BS services like this rather than spending it on screenwriters and actors.

    If this is a means to allow an end user to purchase a disc (or equivalent physical property), then also download a copy for their ipod, or stream to their player etc, then I can see that it would be a value-added experience.

  9. Visitor [Join Now]
    Shannon [visitor]

    For all those saying they still want the actual copy of the dvd/blu-ray, you still get it.
    from the ultraviolet website ( “When you purchase UltraViolet media – as Blu-ray, DVD or Internet download – you get much more than just a single file or disc: You also get the enduring right to access your content on any UltraViolet device registered in your Household Account. You can also enjoy your UltraViolet entertainment via streaming through devices at home or on the go… You’ll be able to find UltraViolet movies and TV shows as downloads from your favorite online stores, or access them via game consoles and smartphone or tablet apps. Offline, they’re available on Blu-rays or DVDs that come with UltraViolet from your favorite retailers. Get your media however you please, from the places you like to shop.”

  10. Visitor [Join Now]
    Grant [visitor]

    I like the fact you can view your movie or any digital entertainment wherever you are but I still like to have a dvd in hand when I leave a store. Digital distribution is great and all but like many of you are saying how do we know that this company will still be around in 5-10 years. I would love this concept if it was like a way to protect your investment in dvd movies. For instance if I bought a dvd and my kids scratched it up instead of having to make a backup copy to dvd-r for insurance I could just go online and download and watch this would be great. However, this has nothing to do with protecting the consumer and everything to do with protecting the copyright holder. One other drawback to this is the fact that not everyone has a reliable and fast internet connection. I recently moved to a rural area and the only option for internet is satellite and if any of you know about that you know it is not reliable and lacks speed and very low bandwidth usage.
    Digital content could be great but right now for me it has a long way to go. I think something like this will be successful later on down the line but right now it just isn’t time.