It’s had a long gestation, but the digital rights “cloud” UltraViolet will finally be going live this year. The Digital Entertainment Content Ecosystem (DECE), which is a partnership of more than 60 media and tech companies backing UV, announced today that the service will begin appearing on devices within the next six months.
UltraViolet will allow consumers to watch films and television content they have purchased from participating retailers such as Best Buy on a variety of devices, including Blu-ray players, set-top boxes, computers, tablets and smart phones. The content will be stored remotely and be accessible via a free UltraViolet account.
Mark Teitell, general manager of DECE, offered the following on the upcoming launch:
“Today’s announcement that UltraViolet is ready shows that the entertainment and technology communities have made good on their promise to give the world a new, user-friendly digital standard for collecting movies and TV shows in the digital age,”
DECE president Mitch Singer echoed his colleagues comments on the revolutionary nature of the new offering:
“This is going to completly change the way people collect and watch movies forever. This is disruptive and transformative,”
UltraViolet has some extremely powerful backers with a vested interest in its success, including all the major Hollywood studios besides Disney. Tech companies such as Microsoft, Sony and Toshiba are also DECE members.
Does UltraViolet sound as groundbreaking as its backers are making it out to be? Will you be interested in making use of this technology when it becomes available later this year?
(via The Wrap)