Netflix CEO Reed Hastings wasn’t kidding around when he declared a few months ago that streaming was now his company’s primary business. So ubiquitous has Netflix’s streaming service become that several major manufacturers are planning on adding a dedicated “Netflix” button to their remote controls.
Netflix says that the new button will be featured “prominently” on remotes from Blu-ray players sold by Sony, Toshiba, Samsung, Sharp and Panasonic, among others. Boxess, Iomega and Roku set-top boxes will also integrate the Netflix button into their remotes.
This is a huge deal for Netflix, and will only serve to increase the number of consumers using its streaming service. It could also mean an acceleration in cord-cutting and diminished regular television viewing.
How do you like the idea of having one-click access to Netflix streaming on your remote, Insiders? Will the prominent placement of this new button draw more of the curious into the world of Netflix streaming? How does this development bode for traditional TV?