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Sony Tests Cheaper Download Pricing

Despite the studios’ best efforts to get movie sales back to the levels of their early-2000s heyday, consumers seem mostly content to rent and stream content these days. Sony Pictures isn’t giving up though, and has slightly dropped digital download pricing on two titles compared to their DVD versions in an attempt to stimulate consumer buying interest.

The Tourist and How Do You Know, neither of which were a big hit, debuted this week at $12.99 on Amazon and iTunes, compared to the $15 price of the DVD version of each. According to “two film industry sources” consulted by CNET, the move is a test on the part of Sony to find a price that walks the line between improved download sales and DVD cannibalization.

The studios are not giving up on trying to persuade consumers to get interested in building home video libraries again, with Sony Pictures EVP John Calkins recently stating that “2011 needs to be a year of sell-through” .

Do a couple of bucks knocked off the price of a download make you want to own these movies, Insiders? At this point in the game, is there any way at all that Hollywood can shift consumers back to an ownership mindset?

(via CNET)

6 Responses to “Sony Tests Cheaper Download Pricing”

  1. Visitor [Join Now]
    Jay [visitor]

    I like the convenience of digital downloads but not being able to make a backup copy to a dvd, of something you just paid almost the same price as a dvd is plain ridiculous.

    (The DVD and digital copy combo is a much better idea and decent price too)

  2. Member [Join Now]
    s142424

    Release movies I want to watch more than once.

  3. Visitor [Join Now]
    Pat [visitor]

    For most of us I think the answer is “NO”. Why would you pay $13 for streaming video when you could buy the DVD for $15. Makes no sense to me at all. We’ve all become a little tighter with our money and let’s face it in the last few years there haven’t been many “must have” movies released. In my case if they want to sell more movies they need to change a few things. One would be to remove the 30 day wait for a new releases from places like RedBox. Believe it or not many of us used that to “screen” movies before purchase. I bet that even with the piracy issues they were selling more then than they are now.

  4. Member [Join Now]
    colormealice

    Do a couple of bucks knocked off the price of a download make you want to own these movies? NO
    At this point in the game, is there any way at all that Hollywood can shift consumers back to an ownership mindset? NO, Why would I want to take up space in my home storing movies when I can just watch them thru streaming video when I have the time to enjoy them?

  5. Visitor [Join Now]
    JR [visitor]

    I like storing my movies at redbox, and eventually I will store them in the cloud.