VideoBusiness’ Danny King had an interview with Redbox CEO Gregg Kaplan recently, discussing things such as the future of Redbox, competition, and the lawsuit with Universal.
Not much new in the interview, but Kaplan did say he believes the DVD rental industry isn’t going away anytime soon, despite digital downloads from the internet and burn-on-demand kiosks.
Emerging technologies such as burn-on-demand kiosks and digital downloads are popular topics for media and analysts because the technology is new and sounds exciting. However, our research confirms that current restrictions on content availability, pricing and technology greatly limit the consumer appeal of many emerging entertainment media.
Personally, I think it is a difficult market to predict, but it does seem logical to assume that DVDs will be around for awhile, with the recent jump in Blu-ray player and disc sales. Also, as Kaplan points out, no one is really competing with Redbox’s price point, so it seems pretty safe to bet on them right now.
I just hope that as technology does change, that Redbox can innovate and change as needed. One place I do see Redbox lacking is in their openness with the internet community, as well as embracing internet technologies that would make it easier for others to interface with their service. Right now, their website is designed in such a way that this is impossible, and mobile access is non-existent.
What do you think? Can Redbox survive as the world goes more and more digital?