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Report: Slow Growth for 3D HDTV

Most consumers, it seems, still prefer their HDTV the old-fashioned way: in two dimensions.
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3D TV is not getting off to nearly as strong a start as its proponents would have hoped for, according to a new report from research firm DisplaySearch. The firm predicts that only 3% of all HDTVs shipped in 2010 will be 3D-compatible.
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The firm does see a brighter long-term future for the technology, predicting that 41% of HDTVs shipped in 2014 will be 3D-compatible.

According to DisplaySearch’s director of TV electronics research, Paul Gray:

“While TV manufacturers have bold plans and a lot of new products, consumers remain cautious . . . Consumers have been told that 3DTV is the future, but there still remains a huge price jump and little 3D content to watch. . . TV manufacturers strongly believe in 3D and are driving its cost downward, but its value to consumers relies strongly on the availability of quality material to watch,”

Paul Gagnon, DisplaySearch’s director of North America TV research concurred with his colleague on 3D TV’s still-steep price point:

“Set makers have trained consumers to expect rapid price falls for new technology, and consumers seem happy to wait a little,”

What do you think, Insiders? Could lower prices, a larger slate of compatible titles and glasses-free capabilities give 3D TV the boost that it needs?

(via Home Media Magazine)

7 Responses to “Report: Slow Growth for 3D HDTV”

  1. Member [Join Now]
    MovieWatcherSupreme [moviewatchersupreme]

    I’m not surprised. 3D IS OVERRATED. IF glasses free tech improves much, much more than where it currently is, AND IF the price drops significantly people MIGHT have more interest. Personally, I think 2D is great (especially in HD), why improve on something so amazing and successful?

  2. Member [Join Now]

    I’ve said it before and i’ll say it again…most folks just plunked down good money to buy a new HDTV(Not me…i’m still using a tube TV)so why would they want to get rid of their new HDTV already?

  3. Member [Join Now]

    If Hollywood wants people to accept 3-D HDTV, they need to keep treating it as a novelty. People are not going to plop down big bucks to replace their TVs for a fad.

  4. Visitor [Join Now]
    jwhoopi [visitor]

    I’ve got a 3D ready TV, but there is no way that I will plunk down the extra $400-600 for a couple pairs of glasses just to watch the 6 movies that are out in 3D. I’d love to at least see what I am missing, but until the price of the glasses drops to the $20-30 range, and there are actually movies to watch, I will be watching regular old 3D.

  5. Member [Join Now]

    All the points you said at the end of the article are what companies need to do so people will buy them, Shane.

  6. Visitor [Join Now]
    Red Rover [visitor]

    Hollywood & the greedy TV guys can eat them for dinner. Not sure which idiot decided 3D would sell with next to zero programs available in this mode but idiots spring eternal.

  7. Visitor [Join Now]
    JMark [visitor]

    When they broadcast NFL in 3-D then I will buy a 3-D TV. Otherwise I just don’t care that much about 3-D. Maybe I will buy one and put it next to my quadraphonic sound system.