Most consumers, it seems, still prefer their HDTV the old-fashioned way: in two dimensions. 3D TV is not getting off to nearly as strong a start as its proponents would have hoped for, according to a new report from research firm DisplaySearch. The firm predicts that only 3% of all HDTVs shipped in 2010 will be 3D-compatible.
The firm does see a brighter long-term future for the technology, predicting that 41% of HDTVs shipped in 2014 will be 3D-compatible.
According to DisplaySearch’s director of TV electronics research, Paul Gray:
“While TV manufacturers have bold plans and a lot of new products, consumers remain cautious . . . Consumers have been told that 3DTV is the future, but there still remains a huge price jump and little 3D content to watch. . . TV manufacturers strongly believe in 3D and are driving its cost downward, but its value to consumers relies strongly on the availability of quality material to watch,”
Paul Gagnon, DisplaySearch’s director of North America TV research concurred with his colleague on 3D TV’s still-steep price point:
“Set makers have trained consumers to expect rapid price falls for new technology, and consumers seem happy to wait a little,”
What do you think, Insiders? Could lower prices, a larger slate of compatible titles and glasses-free capabilities give 3D TV the boost that it needs?
(via Home Media Magazine)