Blu-ray, a format still struggling a bit to achieve widespread acceptance, could be getting a boost from an even more nascent format: 3D. So says market research firm IMS Research, citing a survey of U.S. and Western European consumers that found that “of 13% of respondents who planned to buy a 3DTV in the next two years, 62% also planned to buy a 3D-enabled Blu-ray player in that same time period.” The firm predicts global shipments of 3D TVs will hit nearly six million this year and 75 million by 2015.
IMS consumer electronics analyst Anna Hunt said the following about the boost Blu-ray could get from 3D:
“Consumers are thinking about content . . . They’re considering Blu-ray the method of getting the content.”
Panasonic Corp. of America CTO Eisuke Tsuyuzaki believes that “3D in the home will be based on the merits of Blu-ray” and that 3DTV will cross the “laserdisc threshold” this year in which it sheds its “niche” status and becomes mainstream.
Will Blu-ray and/or 3D be making their way into your living rooms, Insiders? Despite its many current drawbacks, is 3D’s time about to arrive?
(via Home Media Magazine)