According to a new report, Britons, Germans and the French are saying “Who-ray?” when it comes to Blu-ray. Unlike this side of the pond, where the high-def format has seen steady growth, BD sales are stagnant in Europe. London-based Screen Digest is reporting that among European households that purchased a Blu-ray-capable device by the end of 2009, a mere 1.5 Blu-ray discs were purchased.
The Screen Digest report stated that:
“For many people, it seems, DVD remains ‘good enough’ for most titles and the additional cost of opting for a hi-def BD version simply cannot be justified in the current climate of austerity,”
Also according to the report, “BD will account for 35% of total international spending on packaged media sales by 2014. In the United States, Blu-ray will represent over 68% of packaged media sellthrough during the same period.”
Helen Davis Jayalath, head video analyst with Screen Digest, had the following to say about the future of the format:
“The failure of the Blu-ray format to capture enough of the [foreign] market in 2009 means this downward trend is now set to continue, with the short-term uplift in video spending that we had previously expect to see in 2010-2011 now unlikely to materialize,”
How many of you have opted to upgrade to Blu-ray in this “austere” economic climate? What, if anything, would it take to jump start Blu-ray disc sales in Europe? Why do you think Yanks have been so much more receptive to BD than other countries?
(via Home Media Magazine)