Respected market research firm NPD has released the results of a study comparing customers who were using Blu-ray set-tops in February of 2008 to customers using the format in August of this year.
NPD divides the consumer market into various groups based on their willingness to adopt new technology. Over the eighteen month period of the study, Blu-ray’s user base extended well past “cutting edge” early adopters and made substantial inroads into the more mainstream “sensibles” and “dreamers” groups. If adoption of the format continues at this pace through the holiday shopping season, NPD says, Blu-ray players and discs will be considered mainstream products by early 2010.
“In the last year, we have made great strides toward becoming mainstream, but we’re not quite there yet,” said NPD analyst Russ Crupnick. “But going into the holiday season, we are seeing a combination of fairly reasonable price points on hardware and a lot of content. By February, after the holidays, it’s going to quickly look more and more mainstream. We are on that path.”
Crupnick went on to say that word of mouth will increase Blu-ray’s market share faster than any other method, with fans of the format showing off their hi-def systems to family and friends.
With Redbox beginning to test market Blu-ray discs in select locations, and Blockbuster, Netflix, etc. also increasingly embracing the format , it seems that NPD’s prediction has some merit. Here at Inside Redbox, Michael and I both own Blu-ray players and love the format’s phenomenal sound and picture quality.
How about you, Insiders? Are you feeling Blu yet? If not, do you plan to in the near future? Or is Blu-ray another flavor-of-the-month format soon to be replaced by streaming and/or other media?
[via Video Business]