As regular readers of this blog know, I use Redbox (obviously) but am also a Netflix member (on their $10/mo unlimited plan). I really think the combination of these 2 services go together very well, and I use them both regularly. If you haven’t tried Netflix along with Redbox, I encourage you to do so. If you like movies, I think you will enjoy having access to both services.
Anyway, I ran into an article in the New York Times this weekend profiling Redbox. Along with the usual general information about Redbox, an interesting statistic came up: Redbox is now renting out DVDs at a rate of 7.5 million per week.
Why is this significant? Well, Netflix ships about 10 million movies per week. At the current rate of growth, Redbox should catch Netflix in rentals per week sometime this fall. This will be a big milestone for Redbox, making them the most used DVD rental service in the country.
The question is: How long can Redbox sustain this growth? When will their numbers start to decline?
It may still be awhile, and perhaps we will see them enter the digital market to solidify their spot as a leader in the movie rental space. I certainly hope they can stay competitive for a long time to come.
Do you use Netflix along with Redbox? If so, tell us what you think…