Is Redbox about to make a move to start allowing free online rentals of its movies? A new feature on their website sure makes it look like that might just be the case.
Just added today, Redbox is giving new online users a “Free rental credit” after they make their first online rental with their new account. While this could be just a one-time deal, I am guessing that Redbox would not setup a system to make this possible without planning to use it in even more ways.
The details on this current promotion can be found here, but the implications of what this might mean is more interesting.
If you don’t already have a redbox.com account, this could be a great time to get one. If you are like me and have had one for years already, there is no free lunch for you, at least not this time.
This move also brings up some questions: Is Redbox about to start a “loyalty program”, where frequent renters can get free rentals based on how many movies they rent? Will they start allowing promo codes to be used online, at least in certain situations? Or, is this just another way for Redbox to track its customers and keep them from “gaming” the system with other promo code usage?
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