In the March 2009 issue of Consumer Reports [subscription required], readers were surveyed about their satisfaction with DVD rental companies. In the kiosk category, Redbox scored the highest of all providers.
Redbox received top scores for price and convenience, something we all know very well here. The overall winner, though, was Netflix. The big loser: Video On Demand (VOD).
VOD got low marks due to limited selection and the fact that you generally only have 24 hours to watch the movie. That sounds a lot like Redbox, doesn’t it? So, it seems it VOD movies only cost $1, Redbox might be in trouble.
Do these results surprise you at all? What does Redbox need to do to beat out its larger competitors like Netflix and Blockbuster? Share your thoughts below.