In a move that has caused outrage among its customers (or at least a vocal minority), Netflix has announced that it will be removing the “Add to DVD Queue” option from devices that support its streaming service.
Netflix’s director of product management, Jamie Odell, posted the news earlier this week on Netflix’s official blog. Odell’s post has since received more than 4300 comments, most of them disapproving of the move.
In his post, Odell offered the following reasons for the excising of the option:
“We’re doing this so we can concentrate on offering you the titles that are available to watch instantly. Further, providing the option to add a DVD to your Queue from a streaming device complicates the instant watching experience and ties up resources that are better used to improve the overall streaming functionality. This change does not impact the Netflix Web site, where most members manage their DVD Queues.”
Netflix has made no secret of the fact that it now considers itself primarily as a streaming company, and has slowly begun to remove itself from the costly DVD-by-mail side of the business.
Do you believe that removing this feature will allow Netflix to better “concentrate” on offering more streaming titles, as Odell claims. Is this yet another step in the slow death march of the physical disc?