In a move that has caused outrage among its customers (or at least a vocal minority), Netflix has announced that it will be removing the “Add to DVD Queue” option from devices that support its streaming service.
Netflix’s director of product management, Jamie Odell, posted the news earlier this week on Netflix’s official blog. Odell’s post has since received more than 4300 comments, most of them disapproving of the move.
In his post, Odell offered the following reasons for the excising of the option:
“We’re doing this so we can concentrate on offering you the titles that are available to watch instantly. Further, providing the option to add a DVD to your Queue from a streaming device complicates the instant watching experience and ties up resources that are better used to improve the overall streaming functionality. This change does not impact the Netflix Web site, where most members manage their DVD Queues.
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Netflix has made no secret of the fact that it now considers itself primarily as a streaming company, and has slowly begun to remove itself from the costly DVD-by-mail side of the business.
Do you believe that removing this feature will allow Netflix to better “concentrate” on offering more streaming titles, as Odell claims.
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Is this yet another step in the slow death march of the physical disc?
(via CNET)
Netflix streaming may be a good option for those who have access to high speed internet service. But, for rural consumers who have little access to high speed internet, the physical media is the only option.
The recent price increase for the physical media side has given me another reason to say no to Netflix. The streaming experience observed at friends homes that have high speed internet is very poor. (anywhere from a few pauses to lower resolution picture and sound quality)
Redbox and other kiosk options offer affordable good quality media that performs well regardless of my internet speed.
So I am one who does not want to see physical media disappear.
As for the removal of the button, it could be a good thing for those who have children watching streaming content. A friend was checking his queue the other day and found that his four year old had put all the movies he wanted to see at the top of the dvd/blu-ray queue. :-)
I signed up to the streaming only option for Netflix and noticed almost immediately things that had previously been available for streaming were suddenly unavailable. My account is now on hold while I decide whether or not to cancel it entirely. Not a good move Netflix.
They don’t have indefinite rights to the streaming content. Everything expires at some point.
Best way to manage that is to check out expiration dates on feedflix.com
People like my parents are going to cancel their subscriptions. They are not interested in streaming, only physical discs.
I noticed Virgin Mobile is no longer offering unlimited data – Netflix seems dead set on ignoring bandwidth problems/expenses as it runs headlong for streaming only. Ignoring the customer is what got Blockbuster where it is now. Netflix seems to be heading down the same road.
I still dont see why people are complaining. They STILL can get physical DVD’s; all this is saying is on INSTANT DEVICES the option to add to DVD queue is gone, nothing more; they still can watch instantly, and go to netflix.com to add to DVD queue
Absolutely! I don’t understand either why everyone is complaining. Suffering from reading disorder?
We have both and the Add to DVD queue has disappeared from Netflix.com completely. We watch on a lot of TVs other than the one (Vizio) that has “gadgets” for instant/network hookups or the smaller Computer screens. 4 TVs (larger & better screens) do not have access. Very very disappointed and will probably go to a competitor.
People are complaining about Netflix pushing them towards a product that they don’t want – streaming only. Netflix has said this is the direction they’re headed in and they are taking steps to force people in this direction against their will.
No they are not. They are still shipping out DVDs for those who don’t want to stream. This article is totally unrelated to non-existent problem being discussed here.
Way to piss off your customers Netflix! All they’re going to do with this move is confuse and/or anger customers.
IMO, the streaming service is OK but isn’t the greatest. A lot of us can’t afford the highest speed internet, and this causes the constant, dreaded “Retrieving” pauses. NF Streaming also doesn’t have the greatest audio quality nor subtitles. I find the audio tinny at best. I find the Streaming still a work in progress.
This is a good opportunity for independent bricks-and-mortar video stores to score some new customers at Netflix’s expense. That, and Blockbuster’s inevitable liquidation.
OMG, you people need to learn to Read!
Seriously?
Please, Go back and read it again…