If you’re a Netflix fan looking to stream Flight of the Conchords or Boardwalk Empire, you may be waiting for a long time. Time Warner-owned HBO is reportedly witholding its content from Netflix streaming until the latter company increases its subscription rates substantially.
HBO senior VP of corporate affairs Jeff Cusson believes that HBO’s content is too premium for the low rates Netflix currently charges for its popular streaming-only option. Said Cusson:
“HBO believes in content exclusivity, especially for high-value content . . . [HBO] has no intention of making its content available for streaming on Netflix.”
Is HBO, whose content is usually quite expensive to produce, justified in witholding its offerings from Netflix? Is this just good business, or is HBO shooting itself in the foot with its actions?