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For many people, 3DTV just doesn’t interest them and comes across as a costly gimmick. Manufacturers of home 3D hardware and software, along with some in Hollywood, refuse to accept this fact and continue to hype the expensive new technology.

In an interview with GigaOM, Kris Brown, Warner’s VP of Worldwide High-Def Marketing, believes that 3D in the home only has solid growth before it. Said Brown:

“3-D is an irreversible trend . . . Once you see a demo, purchase intent doubles.”

Brown also says that consumers who are contemplating a TV purchase in the near future should future-proof themselves by springing for a 3DTV:

“What most consumers also don’t realize is that by the end of next year [that is, 2012], 50 to 70 percent of HDTVs will have 3-D technology,”

Given his title and the industry he works in, you would expect Brown to be bullish on 3DTV. Do you think that his opinion reflects reality, Insiders? Is there really no stopping the 3D juggernaut sweeping through homes across the nation?

(via GigaOM)

15 Responses to “Hollywood Exec: 3D an “Irreversible Trend””

  1. Member [Join Now]
    s142424

    Any time a VP of marketing tells you something is an irreversible trend, check your wallet – you’re being taken for a ride. The reason they’re building it inot the TVs is because they can’t get people to buy it as a separate (and separately priced) feature.

  2. Visitor [Join Now]
    JBG [visitor]

    Maybe if Mr. Brown would stop using the term “3-D” and replace it with the more accurate “shutter-glass stereoscopy”, he would see what is wrong with his presumption. Give me true 3-D (like full-spectrum holography) – both in technology and content, and I’ll be the first to line up at the store.

  3. Visitor [Join Now]
    Restless [visitor]

    I won’t even go see a 3D movie, much less a 3D TV show. They’re just digging their own graves with this crap.

  4. Member [Join Now]
    jwandcm

    Anytime I see a 3D movie i am always disappointed. I would never ever ever purchase a tv I have to put special glasses on to get my monies worth.

  5. Visitor [Join Now]
    Cheezer [visitor]

    The only people that are on board with this technology are the one trying to market and sell it. This is clearly a dead issue for the ‘average’ consumer, i.e. The one without the money to burn……..

  6. Visitor [Join Now]
    Ann D [visitor]

    3D makes me ill and I will never go to a 3D movie, nor ever have 3D tv. I’d stop watching tv altogether if 3D was all I could get.

  7. Member [Join Now]
    Lorendahl [lorendahl]

    I only watched ONE 3D movie last year, and that was TRON. I don’t expect to pay extra GOOD money for all the 3D crap they’re shoveling down the pipe.

    3D is nice when it’s used SELECTIVELY, but bejeezus, Green Hornet in 3D? Yogi Bear in 3D? Enough is enough.

    Oh yeah, I happily paid for Avatar 3D. But they’ve gone overboard in an attempt to pull the extra 3-4 bucks out of the theatre crowd for smoke and mirrors.

  8. Visitor [Join Now]
    RUMMY [visitor]

    WHY DON’T REDBOX RENT 3-D MOVIES AND YOU CAN PICK UP 3-D GLASSES (JUST THE PAPER KIND) FOR 50 CENTS OR WHATEVER YOU WOULD CHARGE. LIKE WHEN THEY GAVE AWAY 3-D GLASSES AT TARGET FOR THE SUPERBOWL. THAT WORKED AND IT DOESN’T COST AN ARM AND A LEG.THANK YOU AND THINK ABOUT IT, IT WOULD BE FUN.

  9. Visitor [Join Now]
    JMark [visitor]

    Well, My new TV is 3D capable but there is minimum content. The 3D was something that was “thrown in”. Now I can sit back and wait and not have to upgrade again and again and again…..

  10. Visitor [Join Now]
    Bob Paulsen [visitor]

    We’ve all had gimmicks and or artist that the mass market types have deemed that if hear it enough and it is pushed down our throats, we will buy in. It’s called “Build the field of dreams and they will buy it.” They are to committed to 3D market, at least until they see some return on their initial investment. In the mean time the PR will continue the hype that groups of others will be joining you at the Field of their Dreams. This is the next beta max.

  11. Visitor [Join Now]
    Charles [visitor]

    I’ve always liked 3D and wearing glasses doesn’t bother me, so I guess I’m the oddity. When there is enough content, including television shows, I will spring for a 3D TV. Why is there so much resistance? Of course, it’s more expensive and not everyone likes glasses, so not everyone is going to appreciate it. But if 3D makes viewing more ”realistic,” then I’m for it.

  12. Visitor [Join Now]
    Leslie [visitor]

    I have seen afew of the 3D movies. Avatar was absolutely fantastic with the colors and all, as was Alice in Wonderland. We just bought a new 46″ Plasma flat screen for a rediculously low sale price. IF we could’ve afforded a 3D TV, I would have gone that way in a second. I do agree, the glasses are rather hokey, but the 3D aspect is very entertaining. By the time we need another big TV, the prices should be down and we will buy 3D. You can always switch it to regular to watch Yogi or the Green Hornet if you want.

  13. Visitor [Join Now]
    debbie [visitor]

    I’ve seen one movie in 3D – Avatar – not nearly as impressive as I’d heard. and I wear glasses, not contacts, which makes the 3D glasses a pain. unless I have NO other choice, I’ll never bother paying extra for another 3D movie, much less a 3D TV…..

  14. Visitor [Join Now]
    jd [visitor]

    I love the 3D shows at the amusement parks, but I’m not interested in sitting in my house watching TV with 3D glasses on. Think of all the money they can make on lost 3D glasses. I’m afraid that Hollywood will be making more movies with poor story content,but with pretty visuals.