For many people, 3DTV just doesn’t interest them and comes across as a costly gimmick. Manufacturers of home 3D hardware and software, along with some in Hollywood, refuse to accept this fact and continue to hype the expensive new technology.
In an interview with GigaOM, Kris Brown, Warner’s VP of Worldwide High-Def Marketing, believes that 3D in the home only has solid growth before it. Said Brown:
“3-D is an irreversible trend . . . Once you see a demo, purchase intent doubles.”
Brown also says that consumers who are contemplating a TV purchase in the near future should future-proof themselves by springing for a 3DTV:
“What most consumers also don’t realize is that by the end of next year [that is, 2012], 50 to 70 percent of HDTVs will have 3-D technology,”
Given his title and the industry he works in, you would expect Brown to be bullish on 3DTV. Do you think that his opinion reflects reality, Insiders? Is there really no stopping the 3D juggernaut sweeping through homes across the nation?