Flix on Stix is a small company with big plans. Big as in 20,000 units planned for installation before the end of the year. Flix on Stix anticipates that its first 5,000 kiosks will be in place by May.
As mentioned in a previous article, Flix on Stix allows consumers to download movies and other content to memory stick devices rather than vending traditional discs like Redbox. Download times range from a couple of minutes for standard-def fare to five minutes or more for high-definition titles.
Downloaded titles will expire after a set period of time determined by the cost of the rental, which will range from one to three dollars per day. The titles will be heavily encrypted, which was a necessity for Flix on Stix in order to obtain support from Hollywood.
20,000 installed kiosks in a single year would far outpace anything Redbox has been able to accomplish in a similar time frame. Will this new option resonate with consumers, Insiders? How many of you would consider this option when you were renting a movie?
(via Home Media Magazine)