Lately I have seen some comments here and read some news reports about what many people consider the biggest weakness of Redbox and other DVD rental kiosks: lack of selection.
But, my question is: Do they really need better selection?
To me, Redbox is all about new releases. If I want to to see the latest movies that are just out on DVD, Redbox is where I go. If I want to watch an older flick, I go somewhere else. I don’t expect Redbox to have older movies, nor does it bother me that they don’t have them.
Some may disagree (as stated in this article), but I just don’t get it.
Now, I do have a problem with the fact that Redbox seems to lack many new releases. I realize Blockbuster has exclusive rights to some movies, but certainly Redbox is missing others as well. I think Redbox would be smart to try harder to ensure that they get ALL of the new releases in their kiosks.
Personally, I will give up “selection” any day for consistency. Redbox needs to be the place to go to get new releases – ALL of them – period.
What are you thoughts on this? If you think they should have older releases, please explain.