The Walt Disney Co. has created a new technology designed to usher in an era of simpler, more convenient movie downloads. Codenamed “Keychest”, the new content delivery system will be similar to the “cloud computing” nature of many web-based applications that store files and media on remote servers, allowing access from anywhere with an Internet connection.
According to The Wall Street Journal, “Keychest aims to address two of the biggest hurdles blocking widespread consumer adoption of movie downloads: the difficulty of playing a movie back on devices other than a PC or laptop, and limited storage space on those computers’ hard drives.”
Keychest aims to be simple and straightforward. Consumers pay a single price for a movie or TV show and receive permanent access to their media on a variety of digital platforms and devices. This would free downloaded films from their traditional confinement to hard drives/flash memory and allow instant, on-the-go access to purchased content on mobile phones, netbooks, etc. A potential downside for consumers is the fact that Keychest would allow studios to decide which devices and which distribution networks purchased content would be playable on.
According to the Journal, “Bob Chapek, president of home entertainment at Disney Studios, says the company doesn’t expect Keychest to deliver tangible financial results for five years. But he predicts that in combination with Blu-ray, digital distribution ‘should bring our category back up to a healthy state where we can expect growth in the future.'”
“Our vision for the future is that consumers won’t have to think about where they bought [a movie], how they bought it, or when they bought it,” says Mr. Chapek.
More details about the technology, possibly including the names of partner companies, are expected next month. Would a digital distribution service like Keychest interest you, Insiders? Give us your thoughts on the potential upsides and downsides to this new technology.
[via The Wall Street Journal]