Blockbuster and its kiosk partner NCR are following through with earlier claims touting a massive expansion of their Blockbuster Express network. The partners are deploying more than 200 kiosks by the end of the year in Manhattan, an area with light Redbox coverage.
The blue boxes will be placed in Duane Reade locations, which is NYC’s largest drugstore chain. The kiosks are priced identically to Redbox machines, and contain several hundred more titles than their red counterparts. Alex Camara, VP and GM of NCR had the following to say about the deployment:
“DVD rental kiosks are a great fit in high-traffic urban areas because they take up a very small retail footprint. . . Paired with a convenience or drug store location, it gives consumers a very convenient way to pick up their favorite entertainment titles while they shop for everyday items.”
In other Blockbuster-related news, the company’s CFO recently stated that the chain’s plan to close more than 900 stores by the end of next year could generate a $50 million to $60 million increase in pre-tax earnings.
CFO Thomas Casey also stated that with the company’s recent refinancing, they have been able to beef up their online service and in-store selection, which should place Blockbuster in a better position for a competitive end-of-year. Said Casey:
“We’re pleased with how we have been able to navigate through the capital constraints of 2009. . . With capital, we have the ability to be better in stock. December is by far the most important month for Blockbuster.”
It will be interesting to see what results this massive expansion in a massive market produces for Blockbuster Express. The comments are now open for your opinions/BB-bashing.