Retail giant Best Buy is getting into the increasingly crowded movie download business by way of a new partnership with CinemaNow. Through the deal, titles from CinemaNow’s video library will be streamed directly to consumers through devices purchased at Best Buy. These devices will include web-connected television sets, portable media players, PCs, Blu-ray players, set-top boxes and mobile phones from a wide array of manufacturers. The partnership is expected to launch very late this year or in early 2010.
According to the official press release:
“With the new Best Buy service, consumers will have access to buy or rent an extensive library of premium content including new movies, TV shows, independent films, and older catalog movies, which they will be able to access on devices in the broad ecosystem. It is anticipated that new titles will often be available on the same day they become available on DVDs in retail outlets.”
Ryan Pirozzi, director of digital media for Best Buy, is bullish on the future of digital downloads:
“Digital is developing as a channel and we’re forecasting that by 2012 it will be a significant, double-digital percentage of the movie business,”
While acknowleding that his company’s fledgling service will be entering a very competitive marketplace, Pirrozi is confident that Best Buy’s service will be able to survive and thrive:
“This is certainly a very crowded space, and we’re going to work to translate our customer insights into a more compelling service than those out there currently,”
It seems like almost every week we hear about a new entry into the digital download fray. How will Best Buy and CinemaNow’s partnership fare, Insiders? And where will all this downloading leave Redbox? Give us your opinions in the comments.