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best-buyRetail giant Best Buy is getting into the increasingly crowded movie download business by way of a new partnership with CinemaNow. Through the deal, titles from CinemaNow’s video library will be streamed directly to consumers through devices purchased at Best Buy. These devices will include web-connected television sets, portable media players, PCs, Blu-ray players, set-top boxes and mobile phones from a wide array of manufacturers. The partnership is expected to launch very late this year or in early 2010.

According to the official press release:

“With the new Best Buy service, consumers will have access to buy or rent an extensive library of premium content including new movies, TV shows, independent films, and older catalog movies, which they will be able to access on devices in the broad ecosystem. It is anticipated that new titles will often be available on the same day they become available on DVDs in retail outlets.”

Ryan Pirozzi, director of digital media for Best Buy, is bullish on the future of digital downloads:

“Digital is developing as a channel and we’re forecasting that by 2012 it will be a significant, double-digital percentage of the movie business,”

While acknowleding that his company’s fledgling service will be entering a very competitive marketplace, Pirrozi is confident that Best Buy’s service will be able to survive and thrive:

“This is certainly a very crowded space, and we’re going to work to translate our customer insights into a more compelling service than those out there currently,”

It seems like almost every week we hear about a new entry into the digital download fray. How will Best Buy and CinemaNow’s partnership fare, Insiders? And where will all this downloading leave Redbox? Give us your opinions in the comments.

[via The L.A. Times and Engadget]

7 Responses to “Best Buy Launching Digital Movie Service”

  1. Member [Join Now]
    ChadCronin [chadcronin]

    I’d rather them focus on more competitive Blu-ray pricing.

  2. Member [Join Now]

    Why don’t they just find a way to bring down blue-ray dvd prices instead i mean $30 for a movie is so crazy knowing Best Buy it will be over priced anyway

    • Visitor [Join Now]
      Consumer [visitor]

      If you check around, you can find the larger Blu-ray titles for close to the same price as a DVD. Wal-Mart stores have G.I. Joe on Blu-ray for $19.96 which is the same price as the single DVD (they did this with Transformers, Ice Age and Wolverine.) The 2-Disc DVD is $21.96 at Wal-Mart so you know they are pushing Blu-ray. Best Buy has also had some great prices on the new releases as well.

    • Member [Join Now]
      ChadCronin [chadcronin]

      For those out there who don’t know. Blu-ray does not have an “e” in it and it is NOT a DVD and will not play in DVD players, but DVD’s WILL play in a Blu-ray player.

  3. Visitor [Join Now]
    jamie foxx [visitor]

    blue ray is not a dvd, hehehe

  4. Visitor [Join Now]
    CF [visitor]

    Blew-Rae HE HE He