Best Buy has confirmed that its long-anticipated “Blue Sky Video by Best Buy” service will officially launch within the next few weeks. Best Buy announced several months ago that it would be launching a digital media store powered by Roxio CinemaNow technology.
The “Blue Sky” store will offer new release rentals from $3.99 and purchases from $19.99. Members of Best Buy’s Reward Zone loyalty program will also receive a free monthly download.
Best Buy spokesperson Susan Busch-Nehring said that the company has been testing digital store concepts at select locations for several months. Said Busch-Nehring:
“The tests are in place to bring more experiential vignettes into our stores so customers can experience the digitally connected world,”
Ralph Schackart, an analyst with William Blair & Co., said that Blue Sky and its free downloads won’t increase the digital download market “overnight” but will propel growth in the long run. Said Schackart:
“We expect these experiments to include initially free digital rentals to spur consumer adoption of digital, as well as potentially higher priced rentals before the DVD release or even late in the theatrical run,”
Will the clout of the Best Buy brand and the convenience of the service that will be built into electronic devices make “Blue Sky” a success? Leave your opinion in the comments.
(via Home Media Magazine)