Even though it has been a big success by earning more than $15 million in digital revenue and millions more from limited theatrical release, a prominent analyst says The Interview will likely not make studios dramatically shrink or eliminate the usual three-month window between theatrical and home video release.
The controversial film, which was pulled from many major theaters after threats against attendees, was instead showed in limited release at independent theaters and made available on Christmas Day for digital sale and rental.
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Wedbush Securities analyst Michael Pachter thinks that the relative success of The Interview‘s release will not encourage Sony or any other studio to rock the boat too much by altering release windows. Said Pachter:
“[Studios] won’t screw up their relationship [with theater operators] in order to earn modestly more with day-and-date distribution . . . More likely, they will shrink the three-month window to 10 weeks.”
Do you wish more studios would follow the “day and date” practice used in the release of The Interview?
[via Home Media Magazine]
– Do you wish more studios would follow the “day and date” practice used in the release of The Interview?
Sorry, but this wasn’t a good example for “day and date”. In the past, ‘experiments’ with a unified release date did nothing but remind everyone: if the content is bad… no one will see it. Remember Steven Soderbergh’s “Bubble” from 2005? Probably not! It was released simultaneously. It stunk!
Critics gave mixed reviews to “The Interview”, I received it as an e-mailed gift on December 25th. I was surprised it was ‘green lit’ with its story-line and character names. Chaplin, even The Three Stooges, used pseudonyms and disclaimer for the same theme.
Maybe it’s just me, but I’m good with 90 days from date of release to date of video release.