One hot topic in the home entertainment industry is the increasing percentage of consumers who are becoming “cord cutters”—users who choose to drop their cable television subscriptions in favor of alternatives such as streaming and downloading.
Cable monstrosity Comcast, which for many consumers embodies everything that is wrong with the cable industry, has lost nearly 300,000 subscribers in the last quarter alone and now has fewer than 23 million. This puts it behind Microsoft’s Xbox Live service, which now boasts more than 25 million users across 26 countries.
While the majority of Xbox Live users still use the service primarily for gaming, the amount of time users have spent viewing movie and television content on the service has increased 157% over the past year. Xbox Live subscription revenues have already been surpassed by media sales on the service.
With Xbox considering rolling out its own pay-TV service, and already featuring Netflix and ESPN3 content, the Micrsoft-owned property is positioning itself as a viable option to traditional cable.
How many of you have “cut the cord” already, Insiders? How many more are thinking about it? Visit the comments and give us your thoughts on the matter.