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Do you find yourself watching a little more web content and a little less TV during your evenings? If so, you’re not alone. Web video could be stealing consumers’ time away from traditional prime time TV, according to some web content providers consulted by The Wall Street Journal.

According to independent online video show site Blip.tv, peak viewing hours for its shows have shifted from 12-3 p.m. to 8-11 p.m. in just a year’s time. In addition, video site Break.com has seen an evening viewing increase of 18% in the last eight months and only a 5% increase in daytime viewing during the same period. Research firm Nielsen Co. is also reporting a 14% increase in the number of viewers who watched online video during prime time between March 2009 and March 2010.

While not absolutely conclusive, these numbers do paint an interesting picture of shifting consumer preferences. Between video-on-demand, DVRs and online video sites, the idea of having to gather around the TV to watch a certain show at a certain time is fast becoming a thing of the past. Throw in other options such as Redbox, Netflix, etc. and the home entertainment landscape is becoming a fragmented thing indeed.

Hit the comments and tell us if/how your viewing habits have shifted recently and where you think home entertainment is heading next.

(via The Wall Street Journal)

9 Responses to “Web Video Supplanting Prime Time TV Viewing?”

  1. Member [Join Now]
    ChadCronin [chadcronin]

    In my house it’s more about what day something is on, just to remember to get it DVR’d. We don’t pay much attention to what time something is on unless there is 3 things on @ the same time cause we only have a dual-tuner. Usually must stuff is watched within a day or 2, if busy within a week. If something is a live contest show like American Idol or Dancing With the Stars we will watch them first so that the net doesn’t ruin the results for us. I personally prefer to watch tv and do things online, but if there is alot of clips and such I want to watch online, the tv stays off during that time.

  2. Visitor [Join Now]
    Farva [visitor]

    We recently cancelled our cable service because we realized it was a waste of money since we watched only a handful of shows on maybe 4-5 different channels. So we now just watch streaming content from Hulu/Netflix and new releases from Redbox. Getting the same entertainment value for less money is a good thing.

    • Visitor [Join Now]
      firstlawofnature [visitor]

      How do you watch sports/world cup etc?

      • Visitor [Join Now]
        shutthef@@@up [visitor]

        there you are you little worm. you just don’t get it do you? you over opinionated little prick. you made it a whole day without adding your biased comments. go away!!!!

        • Visitor [Join Now]
          Farva [visitor]

          @FLoN: The final scores and recaps the day after on si.com is all the sports I need.

          @StFU: You really may want to consider a part-time job this summer. At the very least you’d have money to resubscribe to WoW and for when the ice cream truck comes around your neighborhood.

          • Visitor [Join Now]
            firstlawofnature [visitor]

            Soon to be topic here. Check it out…

            “After analyzing the data from our test period we have concluded that redbox day-and-date rental activity has had minimal impact on our DVD sales,” said Dennis Maguire, Worldwide President of Paramount Home Entertainment. “By granting redbox day-and-date availability we are allowing the consumer a choice of how to consume our movies while maximizing the profitability of our releases in the home entertainment window. We are looking forward to continuing a productive and mutually beneficial relationship with redbox.”

  3. Visitor [Join Now]
    Movie King [visitor]

    ZZZZzzzz…. Bet they run the other way when they see you coming…

  4. Visitor [Join Now]
    chynalemay [visitor]

    crappy netowrk shows, BORING reality and magazine shows that put you to sleep, NO WONDER alternatives like secondary networks, videos, net viwing is gaining! I’ve got over 24~ OTA HD channels here in Portland, OR area and I stream RADIO more than I EVER watch TV, terrible shows, why would anyone PAY for TV when it is SO bad??????? Go REDBOX!!

  5. Visitor [Join Now]
    Sakrysta [visitor]

    I cancelled my cable in 2002 and haven’t looked back. Cable is a waste of money to have a majority of trash with a few gems sprinkled in. I jumped on the beta of Hulu in 2007 and have been a loyal, avid, eager user since. I occasionally branch out to network websites or fancast (sometimes one site’s connection is better than another), but I pretty much stick with Hulu. If I can’t find it online for free, I don’t watch it – unless I happen to see it in a hotel somewhere and decide I like it enough to buy DVDs. I watch absolutely NOTHING when it airs.