Do you find yourself watching a little more web content and a little less TV during your evenings? If so, you’re not alone. Web video could be stealing consumers’ time away from traditional prime time TV, according to some web content providers consulted by The Wall Street Journal.
According to independent online video show site Blip.tv, peak viewing hours for its shows have shifted from 12-3 p.m. to 8-11 p.m. in just a year’s time. In addition, video site Break.com has seen an evening viewing increase of 18% in the last eight months and only a 5% increase in daytime viewing during the same period. Research firm Nielsen Co. is also reporting a 14% increase in the number of viewers who watched online video during prime time between March 2009 and March 2010.
While not absolutely conclusive, these numbers do paint an interesting picture of shifting consumer preferences. Between video-on-demand, DVRs and online video sites, the idea of having to gather around the TV to watch a certain show at a certain time is fast becoming a thing of the past. Throw in other options such as Redbox, Netflix, etc. and the home entertainment landscape is becoming a fragmented thing indeed.
Hit the comments and tell us if/how your viewing habits have shifted recently and where you think home entertainment is heading next.
(via The Wall Street Journal)