In recent comments, Bewkes spoke out against “all you can eat” subscription video-on-demand services such as Netflix and newcomer Amazon, saying that such services don’t provide enough revenue to produce the content they use—at least not newer releases. According to Bewkes:
“If you look at what [subscription fees] can pay for, it is probably content that does not have a higher use in an earlier higher-value window . . . I think the place for that much exposure of the product is in another time period.”
By “other time period”, Bewkes of course means a delayed window. In his ideal hierarchy, Bewkes places Netflix- and Amazon-type services at the back of the line, along with Redbox. Says Bewkes:
“If you are selling movies for $14 a DVD and renting them for $3 or $4 a night, you don’t do the same thing for a buck a night, or all you can eat in the same window . . . You move that window back. I think that is the place for subscription VOD.”
Will Bewkes and other Hollywood biwigs get their way and make consumers pay more for earlier access to “the good stuff”? Or will consumers vote with their wallets and force the studios to alter their preferred business model?
(via Home Media Magazine)