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Warner CEO: Netflix Has a Role

Warner CEO Jeff Bewkes might consider a career in politics if this movie studio thing doesn’t work out for him. After dissing and dismissing Netflix for years, Bewkes has abruptly flip-flopped and now claims that Netflix has always had a role in his ideal content distribution model.

During Warner’s Q3 earnings call, Bewkes talked up the value of subscription VOD services like Netflix and their ability to monetize content that might be difficult to sell into syndication. Said Bewkes:

“We always thought there was a role for Netflix and Hulu in the distribution ecosystem to give consumers access to content they couldn’t get before . . . For our studio, what that does is monetize content better than it was being monetized before.
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Are you surprised by Bewkes’ reversal on his Netflix stance? Are other studio heads going to decide that Netflix helps them maximize the value of their content and give the streaming/DVD company better licensing deals?
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(via GigaOM)

3 Responses to “Warner CEO: Netflix Has a Role”

  1. Member [Join Now]
    mkiker2089

    A few thoughts

    1. He said Netflix and Hulu. Hulu is finally getting recognized as a Netflix competitor. However, does it simply mean he recognizes Hulu or is he implying that whomever bids the most gets WB content.

    2. It’s good he recognizes that niche content can be monetized but I hope he doesn’t think that’s all Netflix is good for.

  2. Member [Join Now]
    JoeZilch [joezilch]

    His word means nothing until we see the contracts in place.