Kiosk company Vigix has rolled out its next generation of kiosks, which it is calling the “first true vending kiosk”. Vigix vice president of marketing, Ross Elkin, says that existing kiosks out there, including Redboxes, are really just glorified vending machines.
Vigix’s new machines include video screens for digital signage, a standard 110-volt plug and a greatly reduced footprint—only about two-square-feet. The machines offer hard-wired or cellular-based Internet access. Besides purchasing items directly from the kiosk, customers can also use the kiosk owner’s online store to shop.
The kiosks will offer a wide variety of content, from watches to cellular phones and accessories to digital content. The Vigix kiosks could also sell or rent DVDs and contain enough space to hold 144 discs.
Elkin says that the following three factors make Vigix’s new box “the first true vending kiosk”:
- The two-square-foot footprint makes it a kiosk in the sense that its profile, appearance and dimensions are similar to what we currently think of as informational or transactional kiosks;
- Similar to current informational and transactional kiosks, Vigix kiosks are networked and controlled centrally. All user interface content, pricing and upper screen video can be monitored, changed and deployed from a central location using Vigix’s proprietary, Web-based software;
- Vigix’s dispensing system and cartridge-swap re-supply process (also proprietary, patent-pending technology) are radically different from what’s available currently. Other machines such as Zoom or Redbox are some form of modified vending machine: electro-mechanical devices with belts, screw conveyors, and/or mechanical arms. They are a) large (Zoom has a footprint of about 30 sq. ft.; Redbox needs 9-15 sq. ft.), limiting the number of suitable locations; b) mechanical and thus prone to breakdowns; and c) labor-intensive, requiring a fleet of trucks and service people visiting each machine and restocking items one by one. In contrast, Vigix kiosks are re-stocked via third-party carrier delivering a cartridge that has been packed with product in an operator’s central warehouse.
Is your beloved Redbox kiosk suddenly looking slow and overweight, Insiders? How well do you think these new kiosks are going to perform for Vigix, especially in the DVD rental arena? Leave your opinion in the comments.
(via Self Service World)