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The number of streaming video options available to consumers has rapidly risen in the past few years, and Netflix has gone as far as to call itself a streaming company. A recent survey conducted by research firm Interpret confirms the rise of streaming, with the percentage of respondents who reported streaming a TV program rising to 41% in Q4 of 2010.
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Movie streaming also saw a jump, with 33% of respondents reporting streaming at least one film. Interestingly, transactional video-on-demand and electronic sell-through, two venues in which Hollywood has high hopes, remained nearly static from their 2009 levels.

Dan Casey, Interpret’s SVP of strategy and analysis summed up his firm’s findings succinctly:

“Streaming was big; VOD was small,”

Have your streaming habits increased over the last year, Insiders? Should Hollywood be worried that its hoped-for cash cow, VOD, may not be seeing much growth?
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(via Home Media Magazine)

3 Responses to “Survey: Streaming Growing Among Consumers”

  1. Visitor [Join Now]
    Liz [visitor]

    I prefer to rent a DVD. The “Streaming” doesn’t have the new releases, that’s mainly what I want to watch.

  2. Visitor [Join Now]
    Rojas [visitor]

    The problem with new movie streaming is the price most go for $4.95
    Sure would be nice if they where a $1.00

  3. Visitor [Join Now]
    Drax [visitor]

    I stream the crap out of my Netflix account. Just about to cut out the DVD option, because we spend so much time streaming. My kids are watching right now. My grandchildren have watched “Ponyo” on my account about 100 times. I’m always finding t.v. episodes I missed or movies that seemed interesting but not enough to go rent. We cut the cable and now Netflix streaming is a major source of entertainment for us.