The number of streaming video options available to consumers has rapidly risen in the past few years, and Netflix has gone as far as to call itself a streaming company. A recent survey conducted by research firm Interpret confirms the rise of streaming, with the percentage of respondents who reported streaming a TV program rising to 41% in Q4 of 2010.
Movie streaming also saw a jump, with 33% of respondents reporting streaming at least one film. Interestingly, transactional video-on-demand and electronic sell-through, two venues in which Hollywood has high hopes, remained nearly static from their 2009 levels.
Dan Casey, Interpret’s SVP of strategy and analysis summed up his firm’s findings succinctly:
“Streaming was big; VOD was small,”
Have your streaming habits increased over the last year, Insiders? Should Hollywood be worried that its hoped-for cash cow, VOD, may not be seeing much growth?
(via Home Media Magazine)