Online video continues to grow in popularity, with the latest indication coming from a survey conducted by research firm Frank N. Magid Associates. According to the survey, 50% of internet users are watching video on the web at least on a weekly basis. The percentage gets even higher as you move into younger demos, with 85% of males from ages 18-24 and two-thirds of all respondents aged 18-34 watching video online every week.
Many Internet users also seem to want to parallel their online video experience to their TV-watching habits, with 38% of viewers saying they are interested or very interested in watching online video on their televisions via a computer connection. 76% of online video viewers are also consuming professionally produced content on a regular basis.
With every day seemingly bringing a new entry in the video-on-demand business, these numbers must surely be heartening for purveyors of online video. How do your viewing habits fall in line with the survey numbers, Insiders? Is online video viewing, whether it be movies, TV shows or just random YouTube clips, eclipsing your regular television viewing?