The bad news for Hollywood and its preferred method of delivering online video to customers keeps on coming. A Centris Research survey of 40,000 adults revealed that 62% of respondents had either never heard of video-on-demand, never used it or weren’t able to access it.
24% of survey respondents reported using either free or transactional VOD in the past month, which is a similar number to 2010 results from the Digital Entertainment Group that reveal a 20% market penetration for VOD.
Centris president William Beaumont opined:
“Respondents’ self-reported usage of free and paid VOD usage has remained relatively constant over the last six quarters,”
What do you think is keeping video-on-demand from stronger growth, Insiders? Cost? Bandwidth? Lack of compelling content? A couple of little companies called Netflix and Redbox? Visit the comments and tell us what you think.
(via Home Media Magazine)