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Mad HatterFrom the “As if the market wasn’t crowded enough already” file comes news that Sony plans to get into the digital content delivery business. In a recent interview, Sony executive VP Kaz Hirai stated that his company hopes to launch an online content service by early 2010.

Currently under the working title “Sony Online Service”, the service would build on Sony’s existing Playstation Network and deliver movies, music, books and other digital content to Sony-branded devices. No information on pricing or tiering models (subscription-based or a la carte, etc.) is available yet. There is also no word how the new service would complement/conflict with the Netflix streaming service recently added to Sony’s PS3 console.

According to Digital Trends:

“Hirai emphasized that Sony hopes to bring something “unique” to the online content business, and envisions devices constantly evolving as new content and applications are delivered to them via the service—those capabilities, as well as the online service itself, will serve as differentiating factors for Sony’s devices in an increasingly crowded consumer electronics marketplace.”

In the words of the philosopher Carroll, things keep getting curiouser and curiouser. Just how fragmented is the digital delivery market going to get, Insiders? Are there going to be enough seats at the Hatter’s table for everyone?

[via Digital Trends]

4 Responses to “Sony Plans to Launch Online Content Service”

  1. Visitor [Join Now]
    Volcanicast [visitor]

    Sony Online Service? S.O.S.? How appropriate.

  2. Visitor [Join Now]
    Stephen [visitor]

    Good move Sony but it will be a long uphill to catch up with Itunes