Sony wants to bridge the gap between the cost of Blu-ray discs and traditional DVDs. They are distributing coupons for lowering the costs of Blu-ray purchases in several large metro areas.
They are hoping this will start a trend for all studios to follow suit, making the Blu-ray version of films more accessible to everyone.
Will these changes finally cause Redbox to step up their Blu-ray deployment? Lets hope so.
Full story: xchange