Calling Netflix’s recent traffic growth “off the charts,” a Citi research report citing comScore data has revealed that the number of visitors to Netflix’s website was up 46% last month compared to June of ’09. Citi analyst Mark Mahaney said that Netflix’s numbers represent the fastest year-over-year growth that he’s seen in more than half a decade.
The vast increase in site traffic comes at a time when Netflix’s streaming service is growing by leaps and bounds, aided by widespread availability on dozens of compatible devices. Netflix has also seen impressive subscriber growth this year, adding 1.7 million in the first quarter alone.
Can Netflix keep up its momentum, especially in the face of potential price hikes and other obstacles? As Blockbuster wheezes out its last, how much of a windfall will the company reap along with Redbox? Tell us what you think in the comments.