Inside Redbox is the #1 "Unofficial" Redbox Online Community for Redbox Codes, News and more. Inside Redbox is not affiliated with Redbox Automated Retail, LLC.

close_the_deal1Redbox announced today that it will be expanding its title offerings from two major film distributors: Summit Entertainment and NCircle Entertainment. The kiosk vendor has signed two-year distibution agreements with both companies, which will allow Redbox customers greater access to Summit and NCircle titles at Redbox’s network of nearly 20,000 kiosks.

Summit Entertainment
Summit is perhaps best known as the studio behind last year’s megahit vampire romance Twilight and its upcoming sequel(s). As part of the Summit deal, Redbox has pledged to destroy the Summit products when they are removed from kiosks. Stephen Nickerson, Summit’s president of home entertainment had the following to say about the new deal:summit

“Having Summit’s films distributed through the Redbox network provides consumers with greater access to our broad range of titles. . . In addition, by Redbox agreeing to destroy DVDs once they pass their rental life, the risk of low-cost, previously-viewed DVDs being sold into the market is lowered. We see this agreement as a win for both Summit and redbox.”

Redbox CEO Mitch Lowe was also enthusiastic about the agreement:

“We are very pleased to enter into this agreement with Summit as it underscores our commitment to creating winning relationships for our customers and studio partners. . . This agreement ensures that we will continue to deliver engaging and popular Summit movie titles to consumers at our kiosks when they are first released at an affordable price.”

NCircle Entertainment
NCircle is the distributor behind many popular Parent’s Choice and Emmy award-winning children’s titles, including The Jim Henson Company’s Sid the Science Kid, Dr. Seuss’ The Cat in the Hat Knows a Lot About That!, Dive Olly Dive!, WordWorld, Richard Scarry’s Busytown Mysteries, Johnny Test, Mighty Machines and others. NCE

Debbie Ries, senior VP and general manager of NCircle was effusive about the effect the agreement would have on customers, as well as both companies’ fortunes:

“We will increase the visibility and reach of our titles nationwide through this two-year distribution agreement with Redbox. . . Redbox rentals allow the consumer to try before they buy. We are confident that the positive rental experience at Redbox, coupled with the quality and appeal of our content, will translate into increased DVD sales at retail. This agreement is an exciting opportunity for NCircle, Redbox and the consumer.”

As with the Summit deal, Redbox’s Mitch Lowe praised the agreement and its benefits for Redbox customers:

“Redbox continues to offer families affordable home entertainment. . . The agreement with NCircle provides busy moms and dads with convenient access to their children’s favorite movie titles at a value through Redbox locations nationwide.”

Ms. Ries’ “try before they buy” comment should be especially heartening for Redbox fans hoping to see more major studios and distributors looking for ways to benefit from Redbox rather than squash it. Let us know in the comments what you think about these new deals Redbox has made.

[via Reuters (Summit) and Reuters (NCircle)]

6 Responses to “Redbox Signs Distribution Agreements with Summit, NCircle”

  1. Visitor [Join Now]
    John Small [visitor]

    This is a great deal for Summit and NCircle. Most of their product is 4th tier and this will allow them to move a lot more copies.

    Can’t really see the upside for Redbox though.

  2. Visitor [Join Now]
    Aiden [visitor]

    there must be an upside for rb or they wouldn’t have done it…
    and twilight is not 4th tier, and i guess if you have little kids the ncircle titles would be a big deal for you.

  3. Visitor [Join Now]
    Kevlit [visitor]

    Kids movies are the most rented titles for redbox. Kids actually want to keep renting that same movie over and over so this is a smart movie for redbox to make sure these films are in the machines.

    • Visitor [Join Now]
      John Small [visitor]

      Top 10 Rentals from Redbox do not support your assertion in regards to kids films.

      • Visitor [Join Now]
        Casey4147 [visitor]

        Kids movies can be big though. The Family Video chain has a whole section of kids movies that they rent for free and I know my family gives them a lot of our business. However, due to them being free, the local store’s inventory can be lacking on the more popular titles and a lot of those come from NCircle – so I for one am looking forward to this.

      • Visitor [Join Now]
        Kevlit [visitor]

        Top ten rentals mean jack….they obviously have more copies of the bigger movies…im talking about rentals per DVD not title…You get 20 rentals from a kids movie versus 8-9 for a blockbuster movie