Redbox announced today that it will be expanding its title offerings from two major film distributors: Summit Entertainment and NCircle Entertainment. The kiosk vendor has signed two-year distibution agreements with both companies, which will allow Redbox customers greater access to Summit and NCircle titles at Redbox’s network of nearly 20,000 kiosks.
Summit is perhaps best known as the studio behind last year’s megahit vampire romance Twilight and its upcoming sequel(s). As part of the Summit deal, Redbox has pledged to destroy the Summit products when they are removed from kiosks. Stephen Nickerson, Summit’s president of home entertainment had the following to say about the new deal:
“Having Summit’s films distributed through the Redbox network provides consumers with greater access to our broad range of titles. . . In addition, by Redbox agreeing to destroy DVDs once they pass their rental life, the risk of low-cost, previously-viewed DVDs being sold into the market is lowered. We see this agreement as a win for both Summit and redbox.”
Redbox CEO Mitch Lowe was also enthusiastic about the agreement:
“We are very pleased to enter into this agreement with Summit as it underscores our commitment to creating winning relationships for our customers and studio partners. . . This agreement ensures that we will continue to deliver engaging and popular Summit movie titles to consumers at our kiosks when they are first released at an affordable price.”
NCircle is the distributor behind many popular Parent’s Choice and Emmy award-winning children’s titles, including The Jim Henson Company’s Sid the Science Kid, Dr. Seuss’ The Cat in the Hat Knows a Lot About That!, Dive Olly Dive!, WordWorld, Richard Scarry’s Busytown Mysteries, Johnny Test, Mighty Machines and others.
Debbie Ries, senior VP and general manager of NCircle was effusive about the effect the agreement would have on customers, as well as both companies’ fortunes:
“We will increase the visibility and reach of our titles nationwide through this two-year distribution agreement with Redbox. . . Redbox rentals allow the consumer to try before they buy. We are confident that the positive rental experience at Redbox, coupled with the quality and appeal of our content, will translate into increased DVD sales at retail. This agreement is an exciting opportunity for NCircle, Redbox and the consumer.”
As with the Summit deal, Redbox’s Mitch Lowe praised the agreement and its benefits for Redbox customers:
“Redbox continues to offer families affordable home entertainment. . . The agreement with NCircle provides busy moms and dads with convenient access to their children’s favorite movie titles at a value through Redbox locations nationwide.”
Ms. Ries’ “try before they buy” comment should be especially heartening for Redbox fans hoping to see more major studios and distributors looking for ways to benefit from Redbox rather than squash it. Let us know in the comments what you think about these new deals Redbox has made.