Millions of Americans rang in the new year with a movie rental, according to statistics released by Redbox. The kiosk company says that on December 31, it set a one-day rental transaction record of more than two million DVDs, easily beating the previous record by about 170,000.
What movies were people watching on New Year’s Eve? District 9, G-Force, Paranormal Activity and Julie & Julia were among the top titles rented for the evening. Gary Cohen, Redbox’s senior VP of marketing and customer experience said the following about the rental record:
“With many Americans celebrating New Year’s Eve at home and many more resolving to save money in 2010, Redbox proved a great way to do both,”
Did you celebrate the arrival of 2010 with a Redbox movie, Insiders? If so, which one did you choose?
[via Video Business]