With a hefty slate of Hollywood hits coming to home video this spring, retailers and renters are making plans to squeeze out every possible dollar, and Redbox is no exception. Some of the major titles to be released in March include Sony Pictures’ 2012, Disney’s The Princess and the Frog, Summit’s New Moon and Warner’s The Blind Side. All of the above films grossed over $100 million at the box office, with Blind Side bringing in well over $200 million and New Moon earning close to $300 million.
Redbox will be heavily promoting the upcoming films’ release on disc. For example, customers who rent 2012 from kiosks at Walgreens locations will receive a discount on purchases of the title made inside the store. In addition, Redbox will be promoting New Moon at McDonald’s, HEB, Supervalu, Giant Eagle and others.
Gary Cohen, Redbox’s SVP of marketing and customer experience had the following to say about the potential of the upcoming spring release slate:
“With a significant number of popular titles scheduled to be released in the next few months, we are excited to provide affordable entertainment to millions of customers this spring. . . With Easter falling early and the potential for spring breaks to be extended, Redbox is looking forward to providing affordable entertainment to the millions of consumers who may have some extra time this spring. . . Redbox is the perfect solution for movie lovers whether they are on vacation or simply enjoying a night at home.”
Insiders, will you be renting or purchasing some of the big hits coming out on disc this spring? Is spring break a great time for people to ignore the return of warm weather and gather around a glowing screen, as Redbox hopes? Let us know what you think in the comments.
(via Home Media Magazine)