All apologies to Alabama fans, but the real crimson tide sweeping the nation these days is made of DVD rental machines. Coinstar, Redbox’s parent company, announced yesterday that it has outpaced its end-of-year projections for kiosk placement and the company now has more than 22,210 kiosks in operation.
According to Video Business, Redbox has been on a tear the last six months, installing an average of 900 kiosks per month. That translates into more than one kiosk an hour. Redbox president Mitch Lowe was effusive about the milestone:
“We are delighted with the high retailer and consumer demand for our low-cost, convenient DVD rental service. . . We’re proud of the relationships we’ve established with the top retailers in the U.S., and we continue to identify viable, high-traffic locations where consumers shop to install Redbox kiosks.”
We want to hear from you, Insiders: why do you rent from Redbox? Is it the cost, the convenience, the codes? How was this tiny little McDonald’s and Coinstar venture able to capture lightning in a bottle?
[via Video Business]