Always looking for more ways to be accessible to renters, one of Redbox’s latest partnerships is with public libraries. The kiosk company is partnering with libraries in Henderson, Nevada; Charlotte, North Carolina; Lexington, Kentucky; Princeton, New Jersey and Orlando, Florida. The libraries participating in the trial receive 3% of the income from the kiosk at their location.
Brian Downing, cofounder of Redbox marketing partner Library Ideas, says that there are about 200 libraries on a waiting list that would like to become kiosk locations. Said Downing:
“It scratches an itch. . . It turns the library into a 24-hour branch, whereas the library typically closes for 8 to 10 hours each night.”
Henderson District Public Libraries assistant director, Gayle Hornaday, said that libraries in her district often see waiting lists as long as twenty people for popular movies and that the new Redbox kiosks should help alleviate the problem. Said Hornaday:
“We can’t really up our expenditures, but by teaming up with this vendor we can provide access to more current movies,”
Another library director, Leslie Burger from the Princeton, New Jersey district, says that Redbox can afford to stock many more copies of popular movies than the library can, freeing up funds to obtain TV series and obscure foreign films. Said Burger:
“It allows us to spend that money on things that Redbox doesn’t stock. . . It has been a great decision [and it's] really been a win-win for everybody.”
Insiders, are you in one of the library test markets, and if so, have you taken advantage of the arrangement? Do you see this idea catching on with libraries nationwide?
[via The Las Vegas Sun]