Longtime Redbox faithful have been waiting for what seems like forever as they anticipate the launch of the joint Redbox/Verizon streaming venture. They may need to be a bit more patient, as the new service is now said to be launching between late November and mid-December.
Eric Bruno, Verizon’s VP of strategy and planning, revealed the holiday-timed launch window in a recent interview. The service, which Bruno says “can stand on its own against Netflix [and] Amazon”, will offer a monthly subscription as well as DVD rentals from Redbox kiosks. The service will also feature a la carte movie rentals and purchases, according to Bruno.
Bruno says the service is currently being tested in the homes of several hundred Verizon employees and will go through a short period of public testing before its official launch around the holidays.
Is this service going to live up to expectations and provide a strong challenge to Netflix and Amazon, Insiders? Are you planning on using it?