Well, it took seven years to hit one billion rentals, a couple more years to hit two billion, and just 16 months to hit 3 billion.
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Redbox is clearly on a roll.
The thriller The Call, rented from a Walgreens in Littleton, Colorado, was the three-billionth Redbox movie rented. Anne Saunders, president of Redbox, said the following about her company’s major milestone:
“It’s hard to imagine 3 billion of anything, really. But when you equate that to the number of times Americans have watched Hollywood’s best movies or become engrossed in new video games, this milestone becomes even more meaningful . . . We’re thrilled to celebrate this milestone with our customers for all the times they’ve brought Redbox home with them.
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”
At this rate, how long do you think it will take Redbox to reach four billion?
[via Home Media Magazine]
-At this rate, how long do you think it will take Redbox to reach four billion?
Given the abysmal quality of new production releases…
NEVER!
rebox NEEDS “Mall Cop” sequels to reach the next milestone.
12 months.