Redbox has been toying with higher price points than its famous $1 per night in select markets for a while now, and doesn’t appear to be stopping any time soon. After beginning tests of higher pricing in Albuquerque last fall, Redbox has confirmed to TheWrap that tests are also under way in San Diego, Spokane, Miami/West Palm Beach and Modesto.
The pricing in the various test markets goes as follows:
- Albuquerque, NM – $1.50
- San Diego and Modesto, CA – $1.25
- Spokane, WA – $1.15
- Miami/West Palm Beach, FL – $1.15
According to a Coinstar spokesperson:
“We plan to continue the test until we can understand the implications . . . There is no definitive end date.”
Now for the big question: if any of the above prices, or something even higher, were to become Redbox’s new price point, would that affect your rental habits? How many customers, if any, would be turned off by a $.15 to $.50 Redbox price increase? Hit the comments and tell us where the sweet spot is for you when it comes to renting a DVD for a night.