It’s official, Insiders: Red’s gone Blu. Redbox announced today that Blu-ray discs are now available at approximately 13,300 of its kiosks, priced at $1.50 per night. RB intends to roll out high-def disc rentals in all of its kiosks by the fall, and plans to have about 10% of its inventory consist of BDs by year’s end.
Redbox president Mitch Lowe offered the following on the BD roll out:
“Offering Blu-ray rentals is an exciting opportunity for Redbox to expand our product offerings and build on the relationships that we’ve established with millions of consumers nationwide . . . Redbox is a convenient, affordable home entertainment provider, and we’re delighted to offer consumers their favorite movies on the increasingly popular Blu-ray Disc format.”
Unfortunately, the Redbox Blu-ray search page only currently allows users to search for kiosks that offer Blu-rays in their areas. Searching for specific Blu-rays, as well as reserving BD titles is not available yet.
Have you rented a Blu-ray from Redbox yet? How about that $1.50 price point—spot on? Tell us what you think in the comments.
(via Home Media Magazine)