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It’s official, Insiders: Red’s gone Blu.
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Redbox announced today that Blu-ray discs are now available at approximately 13,300 of its kiosks, priced at $1.50 per night. RB intends to roll out high-def disc rentals in all of its kiosks by the fall, and plans to have about 10% of its inventory consist of BDs by year’s end.
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Redbox president Mitch Lowe offered the following on the BD roll out:

“Offering Blu-ray rentals is an exciting opportunity for Redbox to expand our product offerings and build on the relationships that we’ve established with millions of consumers nationwide . . . Redbox is a convenient, affordable home entertainment provider, and we’re delighted to offer consumers their favorite movies on the increasingly popular Blu-ray Disc format.”

Unfortunately, the Redbox Blu-ray search page only currently allows users to search for kiosks that offer Blu-rays in their areas. Searching for specific Blu-rays, as well as reserving BD titles is not available yet.

Have you rented a Blu-ray from Redbox yet? How about that $1.50 price point—spot on? Tell us what you think in the comments.

(via Home Media Magazine)

13 Responses to “Redbox Announces Blu-ray Availability in 13,000+ Kiosks”

  1. Visitor [Join Now]
    will [visitor]

    As Redbox cannot continue to expand at the same pace indefinitely (the market will only support so many kiosks, after all) Coinstar has to look at other ways to fuel top-line growth. Offering another product in the same kiosk at a 50% higher price point is one way to accomplish this. But something has to go to make room for those Blu-Ray discs. What will it be – fewer standard def titles or fewer copies of certain titles? To what extend will out-of-stocks or less variety adversely affect their mainstream business?

  2. Visitor [Join Now]
    Farva [visitor]

    I’m starting to see more dual kiosk locations in my area. I think this is one way they will make room for BluRay and eventually Video Games.

  3. Visitor [Join Now]
    Ben [visitor]

    hmm, i noticed that the kiosks near by home currently stock blu-ray titles, but the redbox blu-ray search page still tells me that there are none in my area that carry them. seems like a lot of work still needs to be done to bring this area up to speed on their website – but pricewise, still not a bad deal all things considering.

  4. Visitor [Join Now]
    crazy_noodle [visitor]

    Around here we have video games and bluray discs. There were only 5 or 6 blu ray movies in the kiosk. There are usually only 3-4 video games and since we can’t see quantity there might not be but a couple copies of each. I am sure after they start they will determine how many to put in each machine but last time I checked the blu-rays were in the machine and available. Maybe this will just keep the older movies out of the machines, weren’t they just filler anyway?

  5. Member [Join Now]
    Rojas2008 [rojas2008]

    So when can i reserve them online, or even seen what’s available.

  6. Member [Join Now]

    Well, this is good news, even though I don’t have a Blu-Ray player. Wonder how this will affect the room available in Redbox kiosks

  7. Member [Join Now]
    jakoblin [jakoblin]

    How can anyone afford blu ray player and renting blu ray disc ?

  8. Member [Join Now]
    ChadCronin [chadcronin]

    I have rented 6 Blu-rays in the last 2 weeks since they came to my area. I often use a code so I only have to pay 50 cents, but even without it’s very worth it over the pricing and hassle with other companies I have dealt with. I don’t get why people still consider Blu-ray some expensive product. Pricing for discs and players has lowered much faster than DVD did. I bought my player last year for $78 which is half the price I paid for my first DVD player that died after 2 years. The Blu-rays in the Redboxs are renting well, today one machine was totally out and alot of the others in area had only a few titles left when they had 2 full rows last week. Today I used my free codes to get the last of the DVDs I wanted to see that came out before Blu-ray so now it’s Blu-ray only for me!

  9. Member [Join Now]

    I agree! Pricing for Blu-ray has come way down. I had no intention of buying a player for a while but my regular DVD player (which had up-convert) died. I was able to get a new Blu-ray player at Amazon for $50 (reg. price $130) with free shipping. I usually only pay $8 – $15 for a Blu-ray disk on sale at Amazon too. Walmart usually has a selection of Blu-rays that are only $10 in their stores. Looking forward to Blu-ray at Redbox! If they add addition kiosks at their locations they would not have a problem with reduced inventory for standard DVD’s.

  10. Visitor [Join Now]
    Rojas [visitor]

    Great news Blu ray movies are showing up on the Redbox website here in tampa
    Wednesday 11 2010