The new Redbox/Paramount deal will give the former’s customers access to new release Paramount movies the same day they are available for purchase at retail stores. Since 2010, Paramount has opted out of the 28-day delay on new releases that so many other studios were pushing for at the time.
Galen Smith, CEO of Redbox, was excited about the new deal:
“This distribution agreement is a win for Redbox, Paramount and most importantly consumers,”
Will this be the beginning of a new series of agreement renewals between Redbox and Hollywood?
[via Home Media Magazine]