Coinstar-owned Redbox may be partnering with tech giant Apple for its upcoming online service, reports Bloomberg. Such a partnership would allow Redbox to begin to compete with rival Netflix in the movie streaming business, which is generally viewed as the direction the industry is headed.
Coinstar CEO Paul Davis played his cards pretty close to his chest when asked about the potential partnership:
“We have a longstanding relationship with Apple . . . I would not conclude we are or are not doing a streaming deal with them.”
Davis also soft-pedaled on rumors that Redbox would be partnering with Sonic Solutions for its streaming venture:
“We are exploring multiple opportunities . . . It will likely be a partnership and there are other opportunities other than the reported partnership with Sonic Solutions.”
Note that Davis confirms the likelihood of a partnership rather than Redbox trying to build and implement a service on its own. How likely do you think it is that Steve Jobs and company would be interested in a partnership with Redbox, especially with the recent revamp of the Apple TV?