If you like some snacks to go along with your Redbox rental and shop at Kroger, your day just got a little better. PepsiCo (makers Pepsi, Mountain Dew, Lays, Cheetos, etc.) has teamed up with Redbox to offer free DVD rentals. Under the terms of the new promotion, customers who purchase three or more Pepsi or Frito Lay products at Kroger stores will earn a free one-night Redbox movie rental. The “Make it a Movie Night” promotion began earlier this month and runs through 2010.
Redbox’s SVP of marketing and customer experience, Gary Cohen, had the following to say about the new offer:
“With new movies released in Redbox kiosks every week, the year-long ‘Make it a Movie Night’ in-store program provides Kroger customers and Pepsi fans with a reward they can redeem in-store and raises awareness of Redbox’s presence at Kroger stores nationwide . . . Movies are the centerpiece of many family nights, and we’re thrilled Redbox is integral to this multibrand program.”
Geoff Kuzio, director of shopper marketing for PepsiCo’s Kroger team, says that initial results of the promotion have been very promising:
“The pilot results have been fantastic, doubling sales growth on participating products, increasing shopper’s spend per basket, and growing Kroger’s share of wallet on the featured items . . . This promotion rewards our consumers and creates a compelling in-store solution for convenient and affordable family entertainment.”
Have any of you taken advantage of this tasty promotion yet, Insiders? Hit the comments and tell us if you have or if you plan to.
(via Home Media Magazine)